For Coaches with Businesses
You Built the Skill.
Now Build the Business.
Stop trading hours for dollars.
- →Running my own hockey business since 2003
- →The LLC, the pricing, Stripe, the arena deals, the website
- →Product sourcing through Amazon and Alibaba
- →Still coaching, still running it, not retired into talking about it
I didn't read about this. I built it, and I'm still running it.
What's coming
Pricing
- →What you're worth against what the market pays
- →Raising rates without losing your book
- →Why your cheapest clients cost you the most
Keeping Clients
- →Why parents actually leave, which is rarely the coaching
- →Turning one player's result into ten referrals
- →The follow-up that keeps a family for years
Scaling Past Yourself
- →Group models that don't burn you out
- →Partnering with an arena without giving away the upside
- →What to hand off first, and what never to hand off
Getting Found
- →Why the best instructors near you are findable and you aren't
- →The LLC, the logo, and the boring setup nobody explains
- →What to put online, and what to stop posting
Create a free account$0Four articles for coaches, plus Scout.No card needed →Aether Player$39/moFull video and drill libraries, every development camp, clip reviews at $10 instead of $49.See everything included →
Aether Business, $149/mo, is being written. It will include everything in Aether Coach. Free members hear about it first.
Buy it now
What You Should Actually Charge
Work out what an hour really costs you, what you need to earn, and the exact words for the raise conversation.
- →The true cost of an hour, including the admin nobody counts
- →Your required rate, worked backwards from your life
- →The gap between that and what you charge now
- →A four-sentence script for telling clients the rate went up
$29